Regardless of what data you are collecting or how you are collecting it, you will have to present the findings, and how you present the findings can be dependent on a number of different factors including the purpose of the study and who the audience you are presenting the data to is made up of.
Specific notation used to report findings using specialized syntax and semantics is often a way of efficiently conveying the information you wish to present if your audience is one that is familiar with the vocabulary and conventions of your field, or of the field that is the focus of the study you were conducting.
Many will naturally gravitate towards using stories to present the findings of their studies when it is an appropriate fit, as it is a fairly intuitive way for us to convey an idea, or a desired experience. Anecdotally, you can find the entirety of Mad Men as an argument for how storytelling can be a very moving method for presenting the ideas confirmed by data gathered in studies. Regardless of the format in which you choose to report your findings however, it is important to effectively and efficiently summarize your findings in a way that is easy to understand and that allows you to get straight to the point of your study without including extraneous details of the study, and use your time to improve your product, rather than attempt to properly communicate data and ideas that aren’t even relevant to your goals.
Personally, presenting data is one of my least favorite parts of gathering data, however I do recognize its importance to the process of gathering and analyzing data as well as to the process of interaction design. Learning how to efficiently and effectively present findings is something that all industry professionals should at some point learn to do, and its value cannot be understated as it is one of the main ways to have your ideas and opinions represented in the final design of any product you are working on in a team.
References
Preece, Rogers, & Sharp, (2015). Interaction Design: Beyond Human Computer Interaction. West Sussex, United Kingdom: John Wiley & Sons, Ltd.
Interaction Reflections 